Momentum.Travel – A Melbourne Brunch Guide

Title: Momentum.Travel – A Melbourne Brunch Guide | iProspect

As part of Momentum.Travel’s travel articles, our team produced a Melbourne brunch guide and thus brought Melbourne’s famous brunch culture to life.

I produced a compelling video hosted by Masterchef contestant and TV personality, Sara Oteri, taking us through the city, visiting three brunch places: Market Lane Cafe for specialty coffee, Rustica Canteen for savoury cravings and Doughnut Time to satisfy your sweet tooth.

In just 6 months, the Momentum.Travel website got 1.8 million website visits, 31,000 followers on Facebook, 9 million social post engagements, 4 million video plays and 8,500 bookings resulting in $5 million in revenue. Our collective team efforts won us the 2017 Best Content Strategy Award at the international Content Marketing Awards. Please see the case study below.

We also produced a Canvas, Facebook’s mobile-only creative content experience, which you can see below.

Momentum.Travel is a unique, unbranded travel website for Starwood Hotels – the brain child of some of the most talented digital strategists at iProspect together with the creatives at the Singaporean agency John Brown. It is “The Travel Website for the Seeker in Us All”, promoting holidays as a traveler over being a tourist.

Credits:

Client: Starwood Hotels for Momentum.Travel

Digital Performance Agency: iProspect, Australia
Videography: Damien Lipp, Diprose Media
Editing: Damien Lipp, Timothy Melville,Fagan Wilcox
Photography: Jess Bicknell
Social Media Manager: Taylor Wright
Producer: Christina Street (former: Geller)