Zoetrope Animation – MTV EMA Opener 2012

Title: Zoetrope Animation – MTV EMA 2012 Opener | Sehsucht

The zoetrope animation for MTV EMA 2012 is an ever spinning layered animation that tells the story of the American dream – the story of two underground musicians Roxxy and Seth. With the help of their fans and social media they reach stardom at the top of the carousel where they perform at the MTV EMAs.
Broadcasted live during the opening ceremony of the MTV European Music Awards 2012, the MTV EMA 2012 Opener was one of a dozen animations produced for the show.
The tool Pixology Scultris was used as 3D character design to be able to use the models instantly, rendered out by Maxwell Render for an extremely realistic look. The music relates to pop culture and futuristic sounds, produced by Nikolai von Sallwitz.
 

Awards:

– Gold in Advertising (International Festival of Animated Film, 2013)
– Gold in Best Programme Branding Design (Bass Awards, 2012)
– Shortlisted in Design (Cannes Lions, 2013)
– Bronze in Design Package (Art Director’s Club Germany, 2013)
– Bronze in Motion Design/3D (Art Director’s Club Germany, 2013)
 

Credits:

Client & Lead Creative Direction: VIMN MTV World Design Studio, Milan/Italy

Creative Director: Roberto Bagatti
Associate Creative Director: Anna Caregnato
Art Director: James Walpole/Carlos Carrasco
Senior Designer: Giorgio Schwarz
Senior Producer: Cristina Mazzocca
Coordinator: Beatrice Cardile

Production Company: Sehsucht, Berlin

Director: Mate Steinforth
Artists: Remo Gambacciani, Helge Kiehl, Florian Panzer, David Weidemann, Christian Zschunke
Producer: Christina Street (former: Geller), Christian Jacks

Music: Nikolai von Sallwitz Sound Architecture

Software:

Cinema 4D, After Effects, Maxwell Render, Sculptris

See the making of here: https://vimeo.com/182274013

Please visit the most amazing Animation Studio Sehsucht Berlin for any animation requests you may have.